DISCOVER THEFUTURE OF MOBILITY
Concept vehicle shown. Not available for purchase.
the japan mobility show 2025
Lexus appeared at the Japan Mobility show where we launched our new brand direction of ‘DISCOVER’, a mindset that reignites the pioneering spirit of Lexus.
Concept vehicle shown. Not available for purchase.
Born as a challenger
Lexus has always pushed boundaries to redefine luxury. This renewed vision reconnects with our roots in innovation, boldness, and disruption, expanding the concept of mobility beyond the road and adopting a 360 degree approach to encompass land, air, water, and everyday life.
a mindset that reignites the pioneering spirit of lexus
Lexus is creating a mobility ecosystem where innovative concepts are connected to a lifestyle of luxury.
Having challenged the luxury establishment 35 years ago, Lexus has redefined what it means — challenging convention and setting new standards through innovation.
Discover the future of mobility.
Concept vehicle shown. Not available for purchase.
